Becoming a successful fashion blogger is pretty exciting. Everyone knows that fashion bloggers have the best job in the world. They get to write about fashion from wherever they want, and if they’re so good they can make a lot of money from it while getting invited to cool fashion shows and sent lots of gorgeous (and not so gorgeous) new outfits in the mail.
If you’ve already done a bit of research, you’ll know that fashion blogging is quite a crowded niche. There aren’t just one or two women and men commenting on all the latest trends to come out of Milan – there are hundreds. The only way to stand out is to be creative, inspirational, helpful – and awesome.
One of the best ways to master anything is to look at the people who have already mastered what you want to master – and then copy them. This is exactly what we did. And here are the 10 important steps and tips we discovered on how to become a fashion blogger.
Have A Personality
First and foremost, you need to have a personality that engages the reader and makes them want to keep reading.
Talking in monotone isn’t going to encourage readership. You need to be positive and fun. You need to talk in a way that resonates with the reader, connects with them, and you need to use language that is personable and friendly.
You also need to be confident!
Make Your Blog Different To Everyone Else’s
Another good tip on how to become a fashion blogger is to make your blog stand out. The biggest mistake you can make is to take a look at an established fashion blog, before copying it.
This a big no-no. If someone is already successful, you’re not going to get more fans simply by trying to be better at what they’ve already mastered. No way.
Instead, you need to take a look at what everyone else is doing and have a long think about what you could do differently.
For new bloggers in any niche, standing out is super important if you want to get noticed. And you can only do this by being different.
Don’t Just Post Simply For The Sake Of Posting
Never tell your readers that there will be a new post “every Monday” or something of the like. This puts a lot of pressure on you to come up with the goods each Monday.
It’s pressure you don’t need.
What if Monday swings around and you can’t come up with something amazing? You’ll have to dump a second-rate post on the blog.
Don’t post for the sake of posting. Always wait until you’ve got something good. Keep the content coming frequently, but don’t sell yourself short with impossible promises.
Know Your Target Audience
This one should really go without saying, but way too many first-time fashion writes make their blogs about them and not their audience.
Whenever you write anything on your blog, you always have to bear in mind who you’re writing for. Each post is all about THEM and what they’re gonna get out of it.
You can use tools such as Google Analytics to understand your audience better, but you can also just try to imagine who your target audience is. They’re obviously into fashion, so you need to then do a profile of them. What are their needs? What do they want from your blog? Why are they on your page?
Profile your audience and then pretend that one of them is sat next to you each time you write a blog post. That is who you are writing for.
Build A Team
Many fashion bloggers don’t just work by themselves – they have others helping them out.
Blogging is, after all, very time consuming. Especially if you’re just starting out and want to make a real success of this, it’s a good idea to get people on board to help you out.
For example, having someone take care of your SEO is a good idea, as is someone taking care of your web design.
Get An Instagram Account
You can’t operate a successful fashion blog without having an Instagram account for it. All the great (and even the not-so great) fashion blogs have Instagram accounts.
Why? Because we live in a visual culture. If people get to just look at pic’s of fashion items without having to read lots of text, they’re going to do it. Not getting yourself an Instagram page will see your blog die before it’s even started.
Your blog will still be useful, of course, but without pic’s on Instagram it won’t be as popular as it could be.
Buy A Quality Camera
Next tip on how to become a fashion blogger, especially, if you’re taking all the photos yourself – and you likely will be – is to arm yourself with a good camera.
While iPhone cameras are getting better all the time, and are arguably pretty awesome now, they can’t compete with the likes of Canon.
To get credibility in the world of fashion blogging, investing in a top quality camera is well worth it.
Your Content Has To Be Good
“Pfft! This one is obvious!” you say.
Is it? I hope so.
But then why do so many bloggers fail to churn out consistently good content?
Primarily because they get lazy and forget all about the maxim that content is king.
If your content is consistently amazing, your blog will get better and better. The aim is to create shareable content that keeps people coming back for more.
And when your content is great, brands will start to notice – and they’ll soon come calling.
Balance Text With Images
A good fashion blog should be a mix of text and images. Not too much of either – just the right amount.
Create Your Own Brand
This is probably one of the most important tip on how to become a fashion blogger. Yes, you’ll be writing about brands – but as a fashion blogger, you’ll also be a brand yourself.
What is a brand? It is who you are, what you do, what you say, what you stand for and the things everyone associates with you.
Your branding is your content, your style, your logo, your colours, your font – it’s everything we can see.
The problem for many first-time fashion bloggers is that they are so unsure of their brand that they appear erratic. Each week, something on their website is inconsistent with what was posted a week earlier.
You need to nail your brand and what you stand for before you start blogging. In this way, you will become instantly recognisable, and your reputation will grow.
How to become a fashion blogger? What are you best tips?